Tag Archive for: Food Franchise

The Real Estate Advantages Franchisees Gain From Franchisor's Support

The Real Estate Advantages Franchisees Gain From Franchisor’s Support

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Real Estate has always played a critical role in the success of franchising businesses. Achieving the ideal location for the business is of utmost importance, and it requires the implementation of a well-crafted Strategic Real Estate Plan that focuses on customer convenience. The purpose of this blog is to highlight the significant contribution of Real Estate in the franchising industry.

Here are some ways that Real Estate can benefit the franchising business:

  • Access to a Property Bank

Franchisees have the advantage of a core team that helps in identifying the ideal locations for their business. This team creates a property bank by identifying sub-zones in the city where the market is vibrant. With time, the team builds a larger bank of convertible locations, eliminating most of the uncertainties from the process. This leaves franchisees with multiple viable options and gives them an edge in negotiations for rent.

  • A Safety Net for Landlords

The franchisor’s core team mentors and counsels property owners, explaining the various benefits they could receive if they leased out their shop/location to a stable brand. They create a win-win situation for all by pairing the right landowner with a diligent franchisee, providing the franchisee with a high-performing location at a better deal than the market value, while legally securing the property owner with a constant and steady income through rent.

  • Better Rentals

Franchisees have the advantage of having an expert team negotiating on their behalf, pre-negotiating basic rents and safety deposits to ensure fairness for all parties involved. This saves franchisees the challenge of scouting for locations on their own and cracking deals by themselves.

  • The Courage to Say No

The franchisor’s core team knows how to say no to brokers, resulting in the best deal for the franchise. This eliminates the chances of losing the best deal for the business.

To experience these benefits, you can apply for a Jumboking Franchise, India’s largest homegrown QSR Burger Chain that offers all the assistance mentioned above. 

 

Click the link below to apply.

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The Power of Goodwill

The Power of Goodwill

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Goodwill is a crucial intangible asset that significantly impacts a company’s value and profitability. It can be evaluated in monetary terms if a company is bought or sold. Usually, this term refers to the collective efforts an owner or seller puts into their business over multiple years. They may have accumulated significant goodwill in the market by establishing themselves as a reliable and trustworthy businessperson. 

In the long run, goodwill impacts the brand name, brand identity, customer base, customer loyalty, brand reputation, good customer relations, good employee relations, employee satisfaction and proprietary technology. 

Goodwill as a Business Strategy

There is no shortage of organizations conducting business transactions worth millions each year. However, each will ultimately be worth a different amount once their goodwill is measured. Goodwill stems from character and performance and cannot be bought, sold or traded according to a businessman’s plan. It is a cumulative result of multiple years of silent effort, catering to customers’ demands and providing the best services to each client based on the values of integrity. Goodwill is also said to be a great asset to any business. 

How Does The Power of Goodwill Benefit Your Business?

If you are trying to start a new business, you must implement behaviour that elicits goodwill from your customers and fellow business owners. Here is how it can benefit you in the long run: 

Offers a jumpstart to your business As an entrepreneur, if you decide to take on a brand franchise, you can become the immediate beneficiary of the goodwill they have accumulated over the years. Once you open the brand’s outlet in a new location, you still retain the brand’s reputation, trust and other perks. Thus, your business gets a head start in the market from day one. Compared to a self-owned business, you will work faster and upwards in the market with the brand’s collected goodwill. 

  • Leads to prestige

Every franchisor develops its brand’s identity by working hard on each aspect and refining its products and services. Over the years, it leveraged the respectability and value of all associated with it. Additionally, if you take on a franchise, you are associated with that renowned brand, and you can also, directly and indirectly, benefit from its prestige. 

  • Attracts better staff

An individual franchisee will always attract better-skilled, more talented and qualified staff when affiliated with an acclaimed brand. Employees immediately recognise the value of being part of an organization that offers a good pay package and growth opportunities. Additionally, working with an established brand also adds value to their resume. 

  • Improves employee self-esteem

The employees in the franchise outlet feel a higher sense of self-esteem because everyone they know perceives them with a more appreciative outlook. If the employees receive proper training in customer service, they add to the brand’s goodwill; over time, happy customers share their experiences with others. Similarly, the parent company also appoints a team to manage their multi-restaurant operation and can attract star professionals who, in turn, leverage their networks to offer value.

  • Boosts advertising and marketing

Advertising and marketing are other excellent tools that enhance your brand’s goodwill in the market. They also directly impact your company’s reputation and increase your brand’s value. Every franchisor must consistently invest in advertising and marketing for its brand. Each new product, development and franchise needs adequate marketing to elevate the parent company’s image. 

It can also be crucial in emotionally connecting with your desired audience. Emphasising the messages you put out there for your audience directly affects the brand’s identity in the viewer’s minds. 

So, what do you think about goodwill in business?

As a prospective franchisor, it is essential to remember that goodwill is not a formula. It is built in the long run by consistently defining and highlighting the brand’s best features. You have to put in considerable effort to earn this intangible asset one day at a time to reap its future benefits. 

If you want to become a franchisor, you can benefit from collaborating with India’s Largest Homegrown QSR Burger Chain, Jumboking. Click on the link below to become a franchise owner!

The identity of franchising business Projects & Interiors

The identity of franchising business Projects & Interiors

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Every brand outlet gets represented by its interiors and colour scheme. Aspiring entrepreneurs who want to potentially invest in a franchise need to understand the importance of projects and interiors on the brand. When entrepreneurs invest in a franchise, they can set up an outlet that resembles and replicates the parent company. The customer must be able to identify the franchise as a subsidiary of the parent brand.
Therefore, understanding the particulars of designs and installations in each outlet is extremely important.

The Function Of Design
The primary function of your store’s interior design is to be functional. Even though elaborate décor may look regal and receive appreciation, it can have less usability. Therefore, it is essential to listen to the experts in the field and trust them to get maximum usage out of the design.
Several elements go into designing interiors. The kitchen area must be pleasant to look at, comfortable to be in, and yet have all the practical aspects in place. A poorly designed space can lead to chaos daily and negatively impact your brand, but that’s the least one needs to worry about in a franchising business.

Role Of Project & Interior Team
When the franchisor’s project and interior teams get into action, they start planning every aspect of that particular outlet. The team identifies design problem areas in advance, which includes common restaurant problem areas. They pay careful attention to places where customers do not usually want to sit. They take the pain away of planning and designing the outlet and help you open your store smoothly.

Standardisation & Identity
Before your first outlet officially opens, the parent company invests in creating a template with the help of qualified and experienced designers. Experience and research boost the decisions such as logo and signage, layout, colours, furniture material, storage container capacity, and material suitable for use.

Efficiency Of Cost
Franchisor’s design team drafts the outlet design according to the brand’s look and feel and the store’s functionality. They ensure that they include a strategic layout to the visual appeal. A franchisee does not have to pay additionally for the design fees.

Efficiency Of Time
Franchisor’s project and interior teams are known to hit the ground running due to their ample experience dealing with multiple franchisees outlets. They can transform the store in less than a month and fast-track business. This method is rapid if you compare it to the time wasted doing everything in a self-owned restaurant.

Efficiency Of Materials
Franchisor’s teams ensure that every outlet uses standardised materials for the interiors. They choose more durable materials, and thus, the cost comes secondary. The franchisee can benefit from economies of scale because of the franchisor’s projects team, which has already negotiated on their behalf and fixed the best prices. These efficient materials make the interiors sturdy and last at least five to seven years after which periodic modifications and repairs can be done. The team also provides customisation to individual outlets’ preferences as required.

Correct Utilisation Of Space
With several years of experience, the teams understand how to fit the functions of the store into the area layout of a particular outlet. They design the interiors with the utmost effective use of the area. The basics entail that every interior surface is easy to clean and storage cabinets are above shoulder level but are not touching the roof or challenging to reach and clean. They avoid constructing complicated designs that could accumulate dust and cause hygiene issues down the line.
Expert designers ensure that specific zones are allocated for the cooking area, assembly space, cashier, point of sale and storage section. The franchise storage has to be very well-planned because it has to accommodate dry materials, spices, fresh veggies and frozen foods. It ensures that moisture and heat do not affect the food in any season.

Good Designs Are Your Signs
A Franchise’s interiors are made with minimum hassle. The planned design solves the storage problem or consumer seating problem, prove functional in the long run, saves construction costs, and improves the overall customer experience.

So, why go for the hassle? Get in touch with India’s Largest QSR Burger Chain, Jumboking, to keep everything smooth. 

Menu Planning - The Key Differentiator in Franchising Business

Menu Planning – The Key Differentiator in Franchising Business

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Every franchisor needs to make up their mind regarding the food experience they want to offer their customers. It can either be a Quick Service Restaurant (QSR), a sit-down restaurant, or a cloud kitchen. The menu that you plan will reflect the ambience of your outlet.
QSR usually have foods people can eat quickly, on the go and need less time to As someone in the food industry, you must know that many components go into developing and operating a successful restaurant. However, most people are only concerned about the food served there as it directly impacts them. No matter how much effort you put into setting up the systems at your outlet and staff training, all that matters is your food.

Why do Franchises Need To Plan Menus?
To align with the customer’s preferences, many restaurants tend to go overboard and present a long list of items that may confuse the visitors. It is crucial to establish a delicate balance between giving the people what they want and ensuring that the menu is also convenient for you.
Since franchising is all about standardisation, it specifically caters to the taste preferences of its customers. Franchisors invest a massive amount of time, effort and money to garner accurate market insights and create a viable menu that can be replicated and serviced across hundreds of outlets.
It requires a lot of back-end planning and consideration to plan a menu that will attract the maximum number of consumers. The menu should not just be unique but also cater to customers’ tastes and have them indulge repeatedly.

If you are interested in using your expertise in such matters, you can become a franchise owner. We at India’s Largest Homegrown QSR Burger Chain, Jumboking, are looking for enthusiasts like you. All you need to do is click on the link below to become a franchise owner!

A Franchisor Supply Chain & Its Benefits

A Franchisor Supply Chain & Its Benefits

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It’s natural to have doubts when you are unaccustomed to how a franchising system runs. Let’s make you aware of how a franchising system works and its supply chain benefits.

1. Optimal supply chain management

If you are an individual business owner, you know the struggle of bargaining. There is no consistency when it comes to opting for a permanent supplier who would agree on cheaper rates for your raw materials with good quality. With the franchising system, this is never an issue. A Franchisee, all thanks to its Franchisor, enjoy preferential rates on sourcing all year long. The bulk raw materials get supplied to the franchisee without any compromise on the quality. Franchisors add tremendous value to improve quality thanks to optimal supply chain management where in- the ability to store large volumes of raw material in cold rooms is done using modern technology. These rooms can process raw materials – for example, potatoes – for an entire year’s usage. The franchisor also helps the franchisee with its ability to invest in large manufacturing units to process raw materials into ready-to-use products making the most out of the supply chain management.

2. Hygiene

A large number of production makes it difficult for an individual business owner to maintain the hygiene factor. With no supply chain management, an individual business owner faces its non-hygienic doom faster than one can anticipate. In a franchising business, the franchisor ensures that the supply chain management is performing to its full potential. It helps in preventing food-borne illnesses, contamination, and potential outbreaks. It also ensures that sustainable and certified practices are in place to satisfy hygiene and health-conscious consumers.

3. Utilisation Of Technology

For individual business owners, confined space restricts them to make a shift from old technology to modern. As for the franchisees, the franchisor’s entire business relies on the usage of modern technology.

Technology like IQF freezers increases the shelf life of products using state-of-the-art technology, avoiding the usage of preservatives. It can store the material at minus18 degrees celsius.

The ‘Freezer to Frier’ technology allows stores to fry one patty at a time; after receiving the order from the customers. Each product piping hot is served to the customers. The franchisor also uses assembly technology instead of needing specialised chefs to deliver standardised taste, 365 days a year.

Even after all the technology costs involved, the final product that lands at the store are 15-20 per cent less if compared to what the individual business owner would have incurred had they tried to make the product on their own. The franchisors bet on the strength of massive volumes to improve supply chain management. It includes the utilisation of technology to improve demand forecasts, purchase compliance and the ability to weather unexpected storms.

Talking about all these benefits has brought us to an important question- Will you start as an individual business owner, or will you join hands with the most rewarding business- the franchising business?

If you are keen towards the latter one, let us inform you that India’s Largest Homegrown QSR Burger Chain, Jumboking is looking for an enthusiast like you. All you need to do is click on the link below, and soon Jumboking’s franchise will be yours.

Franchising Business And Its Real Estate Advantages

Franchising Business And Its Real Estate Advantages

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Have you ever seen old store images of famous brands like Starbucks, Mc Donalds, Subway and Jumboking? If your answer is yes, then you know where we are heading, given the heading of our blog. If not. Then it is our responsibility to inform you that- It was not that great of a start.
Hard to believe? The feeling is mutual, but it is the truth. Real Estate, these two words have far more importance in any business than you can fathom.
Looking at the growth of all these Franchising businesses, it is evident that all these could have been possible because of a strategic Real Estate Plan.
Establishing outlets in places where people can easily find you need more work than you think. There is more than the eyes can meet. The most difficult situation arises when you want to acquire all the vital locations for your business, but hurdles seem to have attached themselves to a never-ending story.
Yes, the struggle is real. But do you know what’s more real than that?
A Franchising business that doesn’t let you get affected by all these hindrances.
Sensing wide eyes on the screen. Yes, you read it right. A Franchising business. It’s ruling the food industry with the philosophy – “Unity is Strength”.
“Let us tell you how!
1. The Access To A Property Bank
Imagine you are planning to start a business. What will be your first step in getting hold of a place?
Connecting to a broker or finding something online, right? Endless calls, and endless negotiations, leaves you right where you started. Jumping to conclusions and later regretting going for the first property you saw because you were too agitated hunting for a perfect location.
This never happens in a Franchising Business.
In a Franchising business, the franchisee has the privilege of a core team that takes all the burden.
Right from creating a property bank and identifying the apt neighbourhoods to hunting for an ideal location, they do it all.
The core team, with their expertise, identifies 5-10 areas in the city where the business is likely to do well. Known as the sub-zones, these areas in the city have restaurants that are already thriving which indicates that the market is vibrant.
With time and experience, the core team begins to identify a larger bank of convertible locations. Luck plays no role here. It is solely on a well-thought strategic science that filters out most of the uncertainties from the process.
Working with a property bank leaves you with multiple viable options. It makes negotiations better for rent as well as gives you a great head start for your Franchise business.
2. A Safety Net For Landlords
Surprising as it may seem, not all property owners want to hand over their property to a brand outlet on rent, even if it means a better income. Strange, right?
Welcome to the strange world of business!
There are several reasons for this. But the franchisor’s core team never takes no for an answer. They mentor and counsel the property owners, explaining the various benefits they could receive if they leased out their shop/location to a stable brand.
The franchisor plays the role of a matchmaker, pairing the right landowner with a diligent franchisee. The efforts put in by the core team create a win-win situation for all. The franchisee gets a high-performing location, identified and vetted by the team, as a better deal than the market while being legally secure. On the other hand, the property owner gets a constant and steady income through rent. By putting faith in the franchisor’s integrity, the landlord is assured of a guaranteed sum of money each month, plus a safety deposit.
The franchisee, without any struggle, gets the property he or she always had an eye for.
3. Better Rentals
How often do you negotiate in your daily life? Once or twice while buying vegetables?
Many people believe negotiation is a petty thing to do. Remember, things that seem petty sometimes are actually an art honed with experience. One such thing is- The Rent Negotiation.
When you choose to team up with a franchisor, you have the advantage of having an expert team negotiating on your behalf. Rent negotiations have to be fair to the property owner as well as to the franchisee. If you negotiate too hard and get a bargain deal, it may be short-lived. Other brands will make better rent offers to the property owner who will eventually be tempted to opt out of your contract in favour of the higher bidder, after the first year of lock-in. On the other hand, if you have negotiated poorly, the business will not make as much money, and you will feel that you are working only to pay the landlord his rent and the franchisor, his franchisee fee.
Rents are variable. However, in a brand franchise, the parent company takes the lead in pre-negotiating basic rents and safety deposits. An ethical brand will ensure fairness for all making sure that the franchisee gets the property at the best possible rate. It is more challenging for an entrepreneur to venture to scout for locations on their own, and have to crack the deal by themselves.
That’s out of the picture for you because the franchisor’s core team takes the burden for you.
4. The Courage To Say No
Ever been in a situation, where the word no is stuck in your throat yet while responding the only word that you can utter is yes?
Well, that’s what the brokers do.
When you choose to opt for a broker to help you find a perfect location for your business, they only look for profit. Cracking a deal is what they do best. They may not understand your requirements in detail. Brokers tend to show properties that are available in the market; they don’t necessarily create property banks. All they want to do is to close the deals quickly. In this process, one tends to lose the best deal for their business.

When you buy a franchise, the franchisor’s core team knows how to say no to the broker in case they feel cornered. It results in getting you what’s best for you.

Take a moment. All this information could be too much for you at a go. So, take your time to process it while going through the link below.
<<<<<<>>>>>>
Yes, it is Jumboking. India’s Largest Homegrown QSR Burger Chain that offers the same assistance as mentioned in the blog.
It is surreal, but it is true. Go check it out now.

Why do restaurant franchises worldwide prefer a limited menu?

Why do restaurant franchises worldwide prefer a limited menu?

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Have you heard people saying, Be Limitless? Of course, it is a good thing to be limitless but does this analogy fit every shoe? Let’s see how befitting it is when it comes to a franchise.

Everyone loves options, don’t they? In this modern world, we have options for all; you name it, and there is a zillion of choices out there.

Keeping multiple options come with its own setbacks. The major one is that it creates unnecessary confusion for people resulting in them leaving the restaurants without ordering anything.

But why look into the negative impact when you can always focus your energy/time on shifting towards a positive solution?

Let’s look into the advantages of having a limited menu in a restaurant franchise.

1. Limited menu helps in creating focus and specialisation

In a restaurant franchise, a concise menu helps you pay attention to all the products. It helps in ensuring that each element of every product is completely taken care of, leading the restaurant to create a specialisation that only their restaurant can offer.

2. Strong entry barrier for other businesses in the market

When you focus on a limited menu, the chances of being a barrier for the other restaurant franchise increases. You hold a strong base when it comes to your product as people are already accustomed to your products. They aren’t confused about what to pick and what not to. Your restaurant business thrives leaving no space for other competitors to break the barrier that your franchise created.

3. Opportunity to multiply business

The limited your menu, the higher the chances of your business getting multiplied. It is obvious that a limited menu gives a pre-dominance in producing them in larger quantities. When you’ve caught fewer things, delivering them across all your franchises becomes easy. This attracts people who are interested in starting a business. As everything comes easy, right from getting the products to the franchise to getting a strong customer base.

4. Efficiency in growing your time and wealth

The limited menu is a blessing for all restaurant franchises. Reason- A limited menu saves an ample amount of time. It helps the owner to concentrate on the limited menu and bring the products to perfection. An endless menu is unprofitable. There is no certainty about which product to concentrate on. Half of the products from the menu don’t even sell. The endless menu also costs big hampering the wealth that a restaurant earns with their most selling product. The production for the unlimited menu also hits the pocket in production and circulating them across different franchises. A limited menu saves both time and money and also brings more profit to the franchise.

There! Now you have all the unanswered answers that you’ve been struggling to find. Always remember this mantra- “Limited menu opens unlimited doors”. This blog has opened one more door for you. A well-established franchise that knows all the dos and don’ts of the industry is looking for a franchisee. Click on the link below and know what they have in store.

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3 Vital roles brand plays in the restaurant franchises

3 Vital roles brand plays in the restaurant franchises

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Have you ever thought about how a business becomes a brand? You are right at guessing that it is not a day’s work. If you didn’t think about it, let us tell you that it is not a day’s work.

A business becomes a brand when it starts establishing itself in the “Why Zone” in people’s life. What’s Why Zone? Let us explain in short. There are three zones in a business life cycle:

1.The What Zone

Here, a business only talks about its products and how great they are. It’s a product-centric zone where a business only focuses on promoting what they offer.

Yes, It’s a common thing to do when you start a business, and it is evident that you want to promote your products/services. But if you only focus on keeping your business in this zone, the chances are higher that your business’ growth may slow down or even come to a halt.

2. The How Zone

It is a differentiator zone. As soon as your business enters this, it answers the question of how your business is different from your competitors.

3. The Why Zone

This is where a business becomes a brand. It is the core belief of the business. It’s “why” the business exists. When you give people the reason why your business exists, or you generate that need in them why they need your products/services, that’s when you become a brand.

All the zones are important for the growth of a business, but the orders are crucial as most businesses start from the What zone, whereas they should begin with the Why zone.

Now, as we have established how a business becomes a brand, let’s get back to our blog topic-

The 3 vital roles brand plays in a restaurant business.

A brand has a definitive way of managing everything that makes it easy for a new franchisee to set up the business.

Here’s how:

1. Scouting Real Estate

A brand helps franchisees scout the real estate for a new business set-up. A brand understands that Real Estate is the single most important decision that needs to be made. As a brand, they have ample amount of experience in the field, and they are already associated with multiple property companies which gives them an upper hand in knowing what will work and what won’t.

2. Well-Established Standard Operating Procedures

With a brand a franchisee gets an entire Standard Operating Process. From setting up the store, training the employees, following the necessary guidelines to maintain hygiene at the store, dealing with all the legal formalities, and applying best practices to provide the best customer services to ethics. Everything is taken care of by the brand.

3. Brand Building

The foremost important role of a brand in a franchise is brand building. It is the most expensive exercise any business needs to undertake as you are competing with the other established brands. When you buy a franchise, your customers are already aware of what your brand sells and the quality aspects of your brand, and they know that they can only get the best out of your store. With brand, all its brand values get transferred to you as you enrol.

So, now you know the perks of a brand, and you know how beneficial it would be for you if you start franchising with a brand instead of starting an individual business.

Oh! now, that you are already reading this, just know that a well-known brand, Jumboking is already into the franchising business and is looking for an enthusiast like you to be their franchisee.

Click on the link below to enquire about Jumboking’s franchising business and get on board with them today.

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As a brand, we understand the inherent strength of Bharat better

Our success is backed by on-ground research: Dheeraj Gupta, Jumboking

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A 20-year-old Indian burger brand that spent the first fifteen years of its life branding the most favourite snack of Mumbaikars – the Vada Pav, is now one of the largest homegrown brands of vegetarian burgers in India. Taking inspiration from the likes of McDonald’s and Burger King, the brand has curated space of its own in the city of Mumbai and has now expanded to Pune, Lucknow, and Delhi. In today’s edition of ‘e4m Pride of India Brands’ series, Jumboking founder Dheeraj Gupta shares all about the brand journey and how a strong research backing keeps the brand relevant for its patrons in a highly competitive space.

Speaking about how the brand came into existence, Gupta shares, “It was way back in 2001 that we wanted to start an Indian QSR brand that could use the modern technologies and systems to give Indians hygienic and tasty options. When we looked around Mumbai, we realised that Vada Pav was the most popular snack with people eating 20 lakh units a day but it was completely unbranded. We thought that if even 10% of these 20 lakh users care about hygiene, we can create a strong brand. And that’s how Jumboking was born.”

Jumboking’s first-year turnover touched Rs 40 lakh and its profits went into setting up the second store in the same neighbourhood- Rani Sati Marg, Malad (E) in June 2002. The third store then followed in the more upmarket suburb of Andheri (West). The fourth store in Kandivali East was a franchise store. It entered into a partnership with Pepsi in 2004, which led to good word of mouth. The brand then expanded in Gujarat and Bengaluru.

However, it was in 2016 that Gupta and his teams realised that working in the Vada Pav space alone was bringing its own set of challenges, especially at the pricing points. “People were spending hundreds of rupees on a burger, while Rs 20 looked like a lot to them to spend on a Vada Pav,” he quips.

That’s when the brand rebranded itself to ‘The Indian Burger’ and changed its positioning from the most hygienic Vada Pav seller to the most value-for-money burgers. The brand, since then, is running with 8 SKUs (the variations keep on happening but the menu is always limited to eight flavours), including the Indian burger – a new way to see Vada Pav.

We are growing our brand as the most value-for-money and on-the-go snacking option for Indians who want to quickly grab a bite, maybe because they are running late for a meeting or are in transit,” Gupta highlights as he speaks about the current brand proposition.

Gupta attributes the success of the brand to three factors majorly: a solid supply chain, smart marketing, and a lot of research.

He notes, “We maintain our supply chain very closely. We have only eight SKUs on the menu and whenever a new flavour is introduced we take back the least popular variant. That’s how we ensure that our supply chain is economical and maintains high quality. We also do a lot of background research, wherein we spend a lot of time collecting data, both online and offline, not just from our customers but also from those who are eating at other burger places or restaurants. That gives us a nice insight into what more needs to be done and how we can improve.”

As a brand, we understand the inherent strength of Bharat better

Delhi is a market of at least a 100 stores: Jumboking

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In November 2021, Jumboking, India’s favourite brand of vegetarian burgers, opened its doors to serve the bustling metropolis of Delhi, at the Kashmere Gate Metro station. As of April 2022, eight more stores are under construction in the vast network of metro stations in the Delhi-NCR region. city. Delhi will now be dotted by the iconic ‘JK-BITE’, a short form logo introduced by the company in 2017, recognisable from a mile away. The signage is akin to the golden arches developed by McDonalds in 1968, as a way to instantly build familiarity with its patrons.

“Delhi is blessed with a high density of young population and a vibrant food culture, just like Mumbai” shares Dheeraj Gupta, Founder and MD, Jumboking Foods. “For us, it is a market of upwards of 100 stores. In both cities, we serve the ‘On The Go’ population with conveniently located stores across metros, trains, bus stations and airports.

One of the most vocal advocates of franchising in the country, Gupta has played a key role in the large-scale acceptance of franchising as a framework for business in the QSR industry. Gupta believes and advocates that franchising is a business model which magnifies the principle of ‘together we achieve more’. The key lies in being selective about on-boarding operator-franchisees, being uncompromising about the real estate and then being relentless about delivering a world class experience to today’s consumers who are spoilt for choice. To put it simply, franchising is a ‘win-win-win’ business model where the first win is for the consumers, the 2nd win is for the entrepreneur franchisees and the 3rd win is for the entire manufacturing, distribution eco-system set up by the parent company.

Gupta incepted Jumboking back in August 2001. Today, as one of India’s largest homegrown QSR (Quick Service Restaurant) brands, Jumboking has an aspirational, youth-centric focus that celebrates individuality, enterprise and achievement. The entire product range- lip smacking flavors of premium vegetarian burgers such as Spicy Mexican, Nachos, Hara Bhara Kabab, Mac & Cheese, Crispy Veg, Big Crunch and Corn Palak, along with fries (cheese and peri peri), thick shakes, coke and softy is available in Delhi as well.

The brand amplifies its reach through its delivery partnerships with Swiggy and Zomato, which are particularly important during mega- events like IPL. The other reason for ordering in, is that India’s corporates are still balancing WFH and physical attendance. “The win-win equation between digital platforms and QSRs is yet to be explored fully in India. The demand for delivery is driven by a ‘consumer need’- that of convenience. Hence, it is based on ‘pull’ not push. Ordering online has picked up tremendously in markets like Mumbai and Pune and my sense is that Delhiites will demand this convenience too,” adds Gupta.