Tag Archive for: restaurant franchises

Why do restaurant franchises worldwide prefer a limited menu?

Why do restaurant franchises worldwide prefer a limited menu?

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Have you heard people saying, Be Limitless? Of course, it is a good thing to be limitless but does this analogy fit every shoe? Let’s see how befitting it is when it comes to a franchise.

Everyone loves options, don’t they? In this modern world, we have options for all; you name it, and there is a zillion of choices out there.

Keeping multiple options come with its own setbacks. The major one is that it creates unnecessary confusion for people resulting in them leaving the restaurants without ordering anything.

But why look into the negative impact when you can always focus your energy/time on shifting towards a positive solution?

Let’s look into the advantages of having a limited menu in a restaurant franchise.

1. Limited menu helps in creating focus and specialisation

In a restaurant franchise, a concise menu helps you pay attention to all the products. It helps in ensuring that each element of every product is completely taken care of, leading the restaurant to create a specialisation that only their restaurant can offer.

2. Strong entry barrier for other businesses in the market

When you focus on a limited menu, the chances of being a barrier for the other restaurant franchise increases. You hold a strong base when it comes to your product as people are already accustomed to your products. They aren’t confused about what to pick and what not to. Your restaurant business thrives leaving no space for other competitors to break the barrier that your franchise created.

3. Opportunity to multiply business

The limited your menu, the higher the chances of your business getting multiplied. It is obvious that a limited menu gives a pre-dominance in producing them in larger quantities. When you’ve caught fewer things, delivering them across all your franchises becomes easy. This attracts people who are interested in starting a business. As everything comes easy, right from getting the products to the franchise to getting a strong customer base.

4. Efficiency in growing your time and wealth

The limited menu is a blessing for all restaurant franchises. Reason- A limited menu saves an ample amount of time. It helps the owner to concentrate on the limited menu and bring the products to perfection. An endless menu is unprofitable. There is no certainty about which product to concentrate on. Half of the products from the menu don’t even sell. The endless menu also costs big hampering the wealth that a restaurant earns with their most selling product. The production for the unlimited menu also hits the pocket in production and circulating them across different franchises. A limited menu saves both time and money and also brings more profit to the franchise.

There! Now you have all the unanswered answers that you’ve been struggling to find. Always remember this mantra- “Limited menu opens unlimited doors”. This blog has opened one more door for you. A well-established franchise that knows all the dos and don’ts of the industry is looking for a franchisee. Click on the link below and know what they have in store.

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3 Vital roles brand plays in the restaurant franchises

3 Vital roles brand plays in the restaurant franchises

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Have you ever thought about how a business becomes a brand? You are right at guessing that it is not a day’s work. If you didn’t think about it, let us tell you that it is not a day’s work.

A business becomes a brand when it starts establishing itself in the “Why Zone” in people’s life. What’s Why Zone? Let us explain in short. There are three zones in a business life cycle:

1.The What Zone

Here, a business only talks about its products and how great they are. It’s a product-centric zone where a business only focuses on promoting what they offer.

Yes, It’s a common thing to do when you start a business, and it is evident that you want to promote your products/services. But if you only focus on keeping your business in this zone, the chances are higher that your business’ growth may slow down or even come to a halt.

2. The How Zone

It is a differentiator zone. As soon as your business enters this, it answers the question of how your business is different from your competitors.

3. The Why Zone

This is where a business becomes a brand. It is the core belief of the business. It’s “why” the business exists. When you give people the reason why your business exists, or you generate that need in them why they need your products/services, that’s when you become a brand.

All the zones are important for the growth of a business, but the orders are crucial as most businesses start from the What zone, whereas they should begin with the Why zone.

Now, as we have established how a business becomes a brand, let’s get back to our blog topic-

The 3 vital roles brand plays in a restaurant business.

A brand has a definitive way of managing everything that makes it easy for a new franchisee to set up the business.

Here’s how:

1. Scouting Real Estate

A brand helps franchisees scout the real estate for a new business set-up. A brand understands that Real Estate is the single most important decision that needs to be made. As a brand, they have ample amount of experience in the field, and they are already associated with multiple property companies which gives them an upper hand in knowing what will work and what won’t.

2. Well-Established Standard Operating Procedures

With a brand a franchisee gets an entire Standard Operating Process. From setting up the store, training the employees, following the necessary guidelines to maintain hygiene at the store, dealing with all the legal formalities, and applying best practices to provide the best customer services to ethics. Everything is taken care of by the brand.

3. Brand Building

The foremost important role of a brand in a franchise is brand building. It is the most expensive exercise any business needs to undertake as you are competing with the other established brands. When you buy a franchise, your customers are already aware of what your brand sells and the quality aspects of your brand, and they know that they can only get the best out of your store. With brand, all its brand values get transferred to you as you enrol.

So, now you know the perks of a brand, and you know how beneficial it would be for you if you start franchising with a brand instead of starting an individual business.

Oh! now, that you are already reading this, just know that a well-known brand, Jumboking is already into the franchising business and is looking for an enthusiast like you to be their franchisee.

Click on the link below to enquire about Jumboking’s franchising business and get on board with them today.

Apply for franchise