Tag Archive for: Franchise in India

Tips to Choose Franchise

Tips to Choose the Perfect Franchise in India

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If you’re thinking about starting a franchise, especially in India’s booming food scene, it’s important to make the right choice. With so many options out there, it can feel like a big decision. If you’re considering opening a burger franchise, here are a few tips to help you choose the perfect one:

Look at the Brand’s Reputation
Before diving in, check out the brand’s reputation. In the food industry, customer satisfaction is everything. For example, Jumboking is known as the best burger franchise in India because it has built a loyal customer base with its tasty vegetarian burgers. A strong reputation means a better chance of success for you as a franchisee.

Understand the Business Model
Different franchises have different ways of doing business. Some set everything up for you, while others might require you to be more hands-on. Make sure you choose a franchise in India that offers solid support, training, and guidance. With Jumboking, franchisees get all the help they need—from training to marketing and daily operation making it easier to succeed.

Get a Clear Picture of the Costs
Investing in a franchise is a big financial commitment, so you need to be clear about the costs involved. Look at the initial investment, royalty fees, and what you can expect in terms of profits. Jumboking provides transparency when it comes to financials, helping franchisees plan ahead and set realistic expectations.

Pick the Right Location
Your franchise’s success can be influenced by where it’s located. Be sure to choose a burger brand in India with a strong track record in the area you want to open in. Jumboking has franchises all across  major cities in India, which makes it easier to pick a location where the brand already has a presence and demand.

Think Long-Term
When choosing a franchise, think about its growth potential. Is the brand evolving and staying ahead of trends? Does it have room to expand? Jumboking’s focus on vegetarian burgers fits well with changing tastes in India, making it a great option for long-term growth. Plus, Jumboking’s extensive range for the Indian taste palette ensures that there’s something for everyone, appealing to local preferences with every bite.

Conclusion:

Choosing the right franchise in India doesn’t have to be overwhelming. Whether it’s the best burger franchise in India or another food brand, the key is to go for a well-established, supportive brand with long-term growth potential. Jumboking, with its tailored range for Indian tastes, is a fantastic choice if you’re looking to jump into the world of food franchising with a brand that stands out.

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fast food franchise in India

Top reasons to invest in a fast food franchise in India

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The food sector growth in India can be attributed to changing consumer lifestyles, excessive rise in disposable incomes, and a developing taste for diverse culinary experiences. Of the many available opportunities in this sector, one of the most exciting opportunities in the food business is the option of investing in a fast-food franchise. 

Here’s an in-depth look at why investing in a fast-food franchise might prove to be a smart business decision.

 

Booming Food Franchise Business

With fast-growing fast-food markets, India’s consumers are evermore turning towards quick, easy, and delicious meal options. 

Since the food franchise model is based on a lower-risk entry into this lucrative market by utilizing an established brand, coupled with proven business systems and trained ongoing support, it replaces inherent problems connected with the start-up business.

 

Brand Awareness and Loyalty

Established burger brand like the homegrown Jumboking, has created a name and reputation for itself in India, along with a sizeable customer following that has been nurtured over the years. 

In addition to this, you will have the added advantage of previous marketing efforts and constant inflows of customers who trust the brand while purchasing a known brand.

 

Growth Potential

Though the Indian fast-food industry has several players, it is far from saturation, offering immense growth potential to new franchisees.

Judging by fast food’s high demand in India and its ever-growing want, demand can be attributed to a young population, urbanisation, and a hectic lifestyle whereby most individuals barely have enough time to enjoy a home-cooked meal. With the right location and effective marketing strategies, a fast-food franchise can easily become profitable. 

Most franchisors also provide opportunities for multi-unit ownership to successful franchisees who wish to expand their operations in order to earn a larger income.

 

Operational Support

Franchisors extend complete operational support to the franchisees on matters such as site selection, store design, employee training, supply chain management, and marketing. This is vital in making it possible for a franchisee to run their outlet seamlessly without any glitches.

 Jumboking has a great deal of backing and support for its franchisee at each and every step enabling franchises to deliver taste and uniformity of quality from one region to the other.

 

Marketing and Advertising

Other most captivating reasons for investing in any fast-food franchise are the marketing and advertisement that the franchisor puts forward. Well-established burger brands within the country are known to focus a lot on marketing in an attempt to ensure that they retain a great market presence while making headway with new customers as well. 

Hence, you benefit from their campaigns at both national and regional levels. Your sales and brand visibility to large groups of potential customers will be enhanced through them.

 

Community Building and Network

Joining a franchise network gives a person the opportunity to network with other independent franchisees who have gone through similar experiences, problems, and best practices. 

This can be very instrumental in offering support and insight that can further develop your business. Regular meetings, conventions, and training sessions arranged by the franchisor encourage a collaborative environment, continuous learning, and mutual help.

 

Conclusion

The investment in a fast-food franchise, particularly the burger segment, has several advantages in the Indian market, comprising brand recognition, proven business models, high demand, and development possibilities. 

It is a very rewarding and profitable food franchise business due to the extensive support from the franchisors and the opportunity to be in a booming market. 

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Profitable Food Franchise in India

A Step-by-Step Guide to Choose the Profitable Food Franchise in India

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India has seen a drastic change in its spending patterns, which has led to a paradigm shift in overall lifestyles and eating habits as well.

 

This change has led to Indian consumers looking for a diverse set of eating options, which are quick, convenient and affordable at the same time.

 

Keeping this in mind, a food franchise business in India has become a very suitable option for many to start their entrepreneurial journey.

 

Here are a few things to keep in mind when planning to choose your own profitable franchise business in India.

Guide To Choosing a Profitable Franchise in India

  • The Right Budget

Starting a franchise business in India starts with the right budgeting. From franchise fees to set-up costs, materials, staff salaries and more- there’s a list of fixed expenses that you have to bear regularly.

 

This is why, doing your due diligence, and analysing the right budget that you might have to spend becomes essential, before stepping out and reaching out to franchisors.


  • Market Research

Every brand has a specific market and USPs.

 

For instance, while one brand might be known for its fast service, the other might be known for various vegetarian options on its menu.

 

Hence, determining what’s the right market for the product, you are going for, determines a lot about the brand, its business model, location of the franchise and other factors.


  • Legal & Regulatory Compliances

The food franchise business is very regulated, and one of the major authorities in the industry is the Food Safety and Standards Authority of India (FSSAI).

 

Some of the basic documents required for opening a food franchise usually include a basic FSSAI registration, a state license, or a central license to operate.

 

Being ahead of the curve in legal matters helps in focusing more on the business smoothly.

 

  • Prospect of Growth

Every franchisee business in India should have a long-term plan of action. Before diving in and collaborating with a franchisor, understand the brand’s long-term vision. This can help you understand the way beyond your franchise and the overall brand.


  • Better Network and Goodwill.

When you join hands with a brand that is reputed and has goodwill in the market, you get access to a larger network of supply chain, and financing options amongst other things. At the end of the day, opening a food franchise business in India is more than just earning money, it’s about finding the right partner for the long run.

Conclusion: Find The Most Profitable Franchise Business Today

For many, opening a franchise business in India is more than just an investment. Various people around the country look for the right opportunity to start their entrepreneurial journey via a franchise. Hence, choose which is reputable and is a trustworthy name in the market.

 

Get in touch with Jumboking today, and learn more about how you can start your journey with India’s one of India’s most profitable burger franchises today.

Apply For Jumboking Franchise Now
Benefits of Jumping into the Franchise Business in India

Benefits of Jumping into the Franchise Business in India

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India’s dynamic and ever-evolving market is now becoming an ideal landscape for budding entrepreneurs and people who aspire to have their own businesses someday. One of the best solutions to this is venturing into the franchise business. 

With increased consumer spending and a growing preference towards branding products and services, the franchise model is now emerging as a great opportunity for those looking to establish a successful business. 

Here are some of the key benefits of jumping into a franchise business in India:  

  1. Business Model: One of the best and most definite advantages of investing in a franchise is access to the proven business model. Unlike starting a business from scratch, a franchise business comes with a tested and successful blueprint. It is easy and adaptable with a clear roadmap to run your business. 

 

  1. Brand Recognition: When you invest in a franchise, it comes with diverse benefits such as customer base, and brand recognition that has been built over the years. The brand recognition instantly translates into trust and credibility luring customer’s interest to increase footfall. Moreover, in a competitive market like India, brand recognition is of utmost importance as it saves a lot of initial years to build something from scratch.

 

  1. Low Risk or Failure: Getting a franchise business has a low failure rate in comparison to a business starting from scratch. The structured support system, ongoing training and consistent developments, and the ability to leverage the franchisor’s experience contribute to higher success rates of franchises. This works like a safety net for entrepreneurs who are new to the market. 

 

  1. Access to Marketing: Advertising, marketing and success or businesses go hand in hand. Franchisers make it easy for businesses by already establishing a good market base with strategies and campaigns that build recognition in the market. Marketing comes with a lot of costs on its own and with the help of franchise business the cost is nothing but the brand awareness is 100%. 

 

  1. Economies of Scale: Franchises are often built to sustain the market in any situation. And they come with many advantages like economies of scale to serve a large part of the network at any stage. This includes bulk purchasing, equipment, supplies and more along with assurance that franchises receive high-quality products and services at competitive prices. 

If you’re open to getting a franchise and becoming a part of an ever-growing market, Jumboking might be the right choice for you. 

  1. Jumboking offers a well-established and proven business model that has been established over the years with successful operations and profits.
  2. Jumboking is a well-known and recognised brand that has a loyal customer base who loves delicious and affordable Burgers on the go. This scale of brand recognition significantly contributes to accelerating business growth. 
  3. With extensive marketing and advertising support, including pan India campaigns and local promotions, Jumboking ensured effective reach and customer traffic.

Conclusion 

The franchise business model presents a compelling opportunity for entrepreneurs in India. As the Indian market continues to grow and evolve, the franchise sector is all set to play a pivotal role in the country’s economic land space. 

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How franchisees can benefit massively from the franchisor's supply chain

How franchisees can benefit massively from the franchisor’s supply chain.

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Are you starting your own business? An unfamiliar system can be confusing and stressful. The purpose of this blog is to introduce you to the workings of a franchising system and the benefits it provides through its supply chain management. A franchisor adds massive value in lowering your cost, let’s take you through the journey of how.

Cost-Saving

Supply chain management is fundamental to any franchising system, and a streamlined supply network can offer enormous value to the franchisees. Cost reduction is one key area where a franchisor delivers this benefit. By utilizing their power, a franchisor procures raw materials at more affordable prices. It is difficult for an individual to permanently secure a supplier who delivers quality materials at cheaper rates. However, with the buying power, a franchisor can get preferential terms for franchisees on sourcing raw materials throughout the year. Furthermore, the franchisor’s expertise in minimizing manufacturing costs, equipment costs, and transportation costs results in considerable savings for the franchisees, who can take advantage of the cost-effectiveness transmitted from the franchisor while still enjoying independence as entrepreneurs.

  • Rent savings
  • Savings on Staff Cost
  • Saving on staff cost
  • Savings on equipment
  • Less wastage

Quality Control

To ensure consistency in taste, appearance, and quality across all franchise locations, a franchisor closely monitors its supply chain management, which involves procuring raw materials and delivering them to all franchise locations. The franchisor sets strict standards for the quality of raw materials and establishes partnerships with specific suppliers to maintain consistency. Regular maintenance schedules for machines are also put in place, with technicians on hand to address any issues promptly. By consistently producing high-quality products, a franchisor helps franchisees establish a reputation for excellence that can increase customer loyalty and sales.

A franchisor ensures that its supply chain management is performing to its full potential, which prevents food-borne illnesses, contamination, and potential outbreaks. This leads to consistently high-quality products, providing abundant raw materials for the franchisees. A franchisor also relies heavily on modern technology, such as IQF freezers, which increase the shelf life of products using state-of-the-art technology and avoid the usage of preservatives.

As a result, the franchisees benefit from cost savings, quality control, and modern technology.

If you are interested in franchising, India’s Largest Homegrown QSR Burger Chain, Jumboking, is looking for enthusiastic individuals to join their franchise. Click on the link below to learn more.

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Franchising Business And Its Real Estate Advantages

Franchising Business And Its Real Estate Advantages

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Have you ever seen old store images of famous brands like Starbucks, Mc Donalds, Subway and Jumboking? If your answer is yes, then you know where we are heading, given the heading of our blog. If not. Then it is our responsibility to inform you that- It was not that great of a start.
Hard to believe? The feeling is mutual, but it is the truth. Real Estate, these two words have far more importance in any business than you can fathom.
Looking at the growth of all these Franchising businesses, it is evident that all these could have been possible because of a strategic Real Estate Plan.
Establishing outlets in places where people can easily find you need more work than you think. There is more than the eyes can meet. The most difficult situation arises when you want to acquire all the vital locations for your business, but hurdles seem to have attached themselves to a never-ending story.
Yes, the struggle is real. But do you know what’s more real than that?
A Franchising business that doesn’t let you get affected by all these hindrances.
Sensing wide eyes on the screen. Yes, you read it right. A Franchising business. It’s ruling the food industry with the philosophy – “Unity is Strength”.
“Let us tell you how!
1. The Access To A Property Bank
Imagine you are planning to start a business. What will be your first step in getting hold of a place?
Connecting to a broker or finding something online, right? Endless calls, and endless negotiations, leaves you right where you started. Jumping to conclusions and later regretting going for the first property you saw because you were too agitated hunting for a perfect location.
This never happens in a Franchising Business.
In a Franchising business, the franchisee has the privilege of a core team that takes all the burden.
Right from creating a property bank and identifying the apt neighbourhoods to hunting for an ideal location, they do it all.
The core team, with their expertise, identifies 5-10 areas in the city where the business is likely to do well. Known as the sub-zones, these areas in the city have restaurants that are already thriving which indicates that the market is vibrant.
With time and experience, the core team begins to identify a larger bank of convertible locations. Luck plays no role here. It is solely on a well-thought strategic science that filters out most of the uncertainties from the process.
Working with a property bank leaves you with multiple viable options. It makes negotiations better for rent as well as gives you a great head start for your Franchise business.
2. A Safety Net For Landlords
Surprising as it may seem, not all property owners want to hand over their property to a brand outlet on rent, even if it means a better income. Strange, right?
Welcome to the strange world of business!
There are several reasons for this. But the franchisor’s core team never takes no for an answer. They mentor and counsel the property owners, explaining the various benefits they could receive if they leased out their shop/location to a stable brand.
The franchisor plays the role of a matchmaker, pairing the right landowner with a diligent franchisee. The efforts put in by the core team create a win-win situation for all. The franchisee gets a high-performing location, identified and vetted by the team, as a better deal than the market while being legally secure. On the other hand, the property owner gets a constant and steady income through rent. By putting faith in the franchisor’s integrity, the landlord is assured of a guaranteed sum of money each month, plus a safety deposit.
The franchisee, without any struggle, gets the property he or she always had an eye for.
3. Better Rentals
How often do you negotiate in your daily life? Once or twice while buying vegetables?
Many people believe negotiation is a petty thing to do. Remember, things that seem petty sometimes are actually an art honed with experience. One such thing is- The Rent Negotiation.
When you choose to team up with a franchisor, you have the advantage of having an expert team negotiating on your behalf. Rent negotiations have to be fair to the property owner as well as to the franchisee. If you negotiate too hard and get a bargain deal, it may be short-lived. Other brands will make better rent offers to the property owner who will eventually be tempted to opt out of your contract in favour of the higher bidder, after the first year of lock-in. On the other hand, if you have negotiated poorly, the business will not make as much money, and you will feel that you are working only to pay the landlord his rent and the franchisor, his franchisee fee.
Rents are variable. However, in a brand franchise, the parent company takes the lead in pre-negotiating basic rents and safety deposits. An ethical brand will ensure fairness for all making sure that the franchisee gets the property at the best possible rate. It is more challenging for an entrepreneur to venture to scout for locations on their own, and have to crack the deal by themselves.
That’s out of the picture for you because the franchisor’s core team takes the burden for you.
4. The Courage To Say No
Ever been in a situation, where the word no is stuck in your throat yet while responding the only word that you can utter is yes?
Well, that’s what the brokers do.
When you choose to opt for a broker to help you find a perfect location for your business, they only look for profit. Cracking a deal is what they do best. They may not understand your requirements in detail. Brokers tend to show properties that are available in the market; they don’t necessarily create property banks. All they want to do is to close the deals quickly. In this process, one tends to lose the best deal for their business.

When you buy a franchise, the franchisor’s core team knows how to say no to the broker in case they feel cornered. It results in getting you what’s best for you.

Take a moment. All this information could be too much for you at a go. So, take your time to process it while going through the link below.
<<<<<<>>>>>>
Yes, it is Jumboking. India’s Largest Homegrown QSR Burger Chain that offers the same assistance as mentioned in the blog.
It is surreal, but it is true. Go check it out now.

3 Vital roles brand plays in the restaurant franchises

3 Vital roles brand plays in the restaurant franchises

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Have you ever thought about how a business becomes a brand? You are right at guessing that it is not a day’s work. If you didn’t think about it, let us tell you that it is not a day’s work.

A business becomes a brand when it starts establishing itself in the “Why Zone” in people’s life. What’s Why Zone? Let us explain in short. There are three zones in a business life cycle:

1.The What Zone

Here, a business only talks about its products and how great they are. It’s a product-centric zone where a business only focuses on promoting what they offer.

Yes, It’s a common thing to do when you start a business, and it is evident that you want to promote your products/services. But if you only focus on keeping your business in this zone, the chances are higher that your business’ growth may slow down or even come to a halt.

2. The How Zone

It is a differentiator zone. As soon as your business enters this, it answers the question of how your business is different from your competitors.

3. The Why Zone

This is where a business becomes a brand. It is the core belief of the business. It’s “why” the business exists. When you give people the reason why your business exists, or you generate that need in them why they need your products/services, that’s when you become a brand.

All the zones are important for the growth of a business, but the orders are crucial as most businesses start from the What zone, whereas they should begin with the Why zone.

Now, as we have established how a business becomes a brand, let’s get back to our blog topic-

The 3 vital roles brand plays in a restaurant business.

A brand has a definitive way of managing everything that makes it easy for a new franchisee to set up the business.

Here’s how:

1. Scouting Real Estate

A brand helps franchisees scout the real estate for a new business set-up. A brand understands that Real Estate is the single most important decision that needs to be made. As a brand, they have ample amount of experience in the field, and they are already associated with multiple property companies which gives them an upper hand in knowing what will work and what won’t.

2. Well-Established Standard Operating Procedures

With a brand a franchisee gets an entire Standard Operating Process. From setting up the store, training the employees, following the necessary guidelines to maintain hygiene at the store, dealing with all the legal formalities, and applying best practices to provide the best customer services to ethics. Everything is taken care of by the brand.

3. Brand Building

The foremost important role of a brand in a franchise is brand building. It is the most expensive exercise any business needs to undertake as you are competing with the other established brands. When you buy a franchise, your customers are already aware of what your brand sells and the quality aspects of your brand, and they know that they can only get the best out of your store. With brand, all its brand values get transferred to you as you enrol.

So, now you know the perks of a brand, and you know how beneficial it would be for you if you start franchising with a brand instead of starting an individual business.

Oh! now, that you are already reading this, just know that a well-known brand, Jumboking is already into the franchising business and is looking for an enthusiast like you to be their franchisee.

Click on the link below to enquire about Jumboking’s franchising business and get on board with them today.

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Why are franchising businesses strategy driven

Why are franchising businesses strategy driven

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6 reasons why franchising businesses are strategy-driven

Let’s begin with a question. In today’s world, what’s on trend in terms of career? Looking at the number of growing businesses, it feels like career choices are more inclined towards opening a business. In the mainstream world, everybody wants to start their own business. Entrepreneurship is at its peak, but what are the unaddressed problems one faces while starting a new business?

Of course, struggling with sales is one of the problems which goes unaddressed. People try to look for answers. But they get intertwined with too many solutions resulting in a nightmare for the person who is already struggling.

Now, what could serve as a rational solution? The answer is in our blog topic. Yes, you’ve guessed it right. The “solution” is to join a strategy-driven franchising brand.

Let’s look into the perks of this strategy-driven franchise.
1. It’s a win-win vision for both the franchisor and franchisee
2. The franchise produces in volume resulting in smooth supply and maintaining consistency
3. They have trained and standard operating systems
4. They have huge advertising and marketing budgets
5. Sharp operations and decision-making processes give all the desired outputs
6. They never limit themselves and have expansion plans and a long-term vision

All these perks might have triggered your curiosity, hasn’t it? So, let’s dig deeper and see how the franchising business is strategy-driven in detail and why you should opt for a franchise.

1.The Win-Win Vision

We have already established that joining a franchise is a win-win situation for both the franchisor and the franchisee. But how? Let’s tell you that. When you join a franchise, you just need to put your heart into the business and invest your time and money in managing the store, and the rest gets taken care of by the franchisor. This way, you get a well-established business to run, and the franchisor gets the opportunity to expand its business.

2.Enormous Sales and Profit

The franchising business is built on a strong foundation with an enormous customer base built over time. And with the massive customer base, the demand remains high; constantly. And to fulfil the demands, they always produce in huge volumes resulting in resulting smooth supply and maintaining product consistency.

3.Astounding Trained and Standard Operating Systems

But sales are the result of franchising business. And to get the results, the epitome of such a business lies in its trained and standard operating systems. A business can only function to its full potential if it has a standard system. And a business that offers franchise opportunities is known for its astounding standard systems that help them to run its business smoothly.

Now, have you ever thought? How could a franchise business get a hold of such a large customer base? How did they manage to start their franchise? Yes, setting the system and following it to enhance the quality of the product is one part. But the other crucial part lies in brand promotion.

4.Huge Advertising and Marketing Budgets

There is a common phrase, “Visibility, the Key to Success in Retail”, and that is what advertisement is for. A franchise business has a large advertising and marketing budget that allows them to reach out to a more extensive audience. The larger the audience, the higher the chances of an enormous customer base.

5.Strong Operations and Decision-Making Processes

With the enormous customer base comes all the vital decisions. And for that, a franchise business has sharp decision-making processes and operations that don’t hinder the workflow.

6.Expansion Plans and Long-Term Vision

The franchising business has a very long-term vision and expansion plans. The vision doesn’t change, but the goals get adapted to the inevitable generation’s needs. The expansion plans of a franchising company give all the rising entrepreneurs a boost in their careers and serve the franchising business on a platter for them to savour.

So, if you are struggling with your business or you are just getting started with business ideas, grab on to the franchising opportunities.

You never know! The franchise opportunity might just be in the next line below this. And you can also be a part of such franchises.

Simply click below to enquire about Jumboking’s franchising business.

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As a brand, we understand the inherent strength of Bharat better

Delhi is a market of at least a 100 stores: Jumboking

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In November 2021, Jumboking, India’s favourite brand of vegetarian burgers, opened its doors to serve the bustling metropolis of Delhi, at the Kashmere Gate Metro station. As of April 2022, eight more stores are under construction in the vast network of metro stations in the Delhi-NCR region. city. Delhi will now be dotted by the iconic ‘JK-BITE’, a short form logo introduced by the company in 2017, recognisable from a mile away. The signage is akin to the golden arches developed by McDonalds in 1968, as a way to instantly build familiarity with its patrons.

“Delhi is blessed with a high density of young population and a vibrant food culture, just like Mumbai” shares Dheeraj Gupta, Founder and MD, Jumboking Foods. “For us, it is a market of upwards of 100 stores. In both cities, we serve the ‘On The Go’ population with conveniently located stores across metros, trains, bus stations and airports.

One of the most vocal advocates of franchising in the country, Gupta has played a key role in the large-scale acceptance of franchising as a framework for business in the QSR industry. Gupta believes and advocates that franchising is a business model which magnifies the principle of ‘together we achieve more’. The key lies in being selective about on-boarding operator-franchisees, being uncompromising about the real estate and then being relentless about delivering a world class experience to today’s consumers who are spoilt for choice. To put it simply, franchising is a ‘win-win-win’ business model where the first win is for the consumers, the 2nd win is for the entrepreneur franchisees and the 3rd win is for the entire manufacturing, distribution eco-system set up by the parent company.

Gupta incepted Jumboking back in August 2001. Today, as one of India’s largest homegrown QSR (Quick Service Restaurant) brands, Jumboking has an aspirational, youth-centric focus that celebrates individuality, enterprise and achievement. The entire product range- lip smacking flavors of premium vegetarian burgers such as Spicy Mexican, Nachos, Hara Bhara Kabab, Mac & Cheese, Crispy Veg, Big Crunch and Corn Palak, along with fries (cheese and peri peri), thick shakes, coke and softy is available in Delhi as well.

The brand amplifies its reach through its delivery partnerships with Swiggy and Zomato, which are particularly important during mega- events like IPL. The other reason for ordering in, is that India’s corporates are still balancing WFH and physical attendance. “The win-win equation between digital platforms and QSRs is yet to be explored fully in India. The demand for delivery is driven by a ‘consumer need’- that of convenience. Hence, it is based on ‘pull’ not push. Ordering online has picked up tremendously in markets like Mumbai and Pune and my sense is that Delhiites will demand this convenience too,” adds Gupta.