Tag Archive for: Franchise Business

Why are franchising businesses strategy driven

Why are franchising businesses strategy driven

6 reasons why franchising businesses are strategy-driven

Let’s begin with a question. In today’s world, what’s on trend in terms of career? Looking at the number of growing businesses, it feels like career choices are more inclined towards opening a business. In the mainstream world, everybody wants to start their own business. Entrepreneurship is at its peak, but what are the unaddressed problems one faces while starting a new business?

Of course, struggling with sales is one of the problems which goes unaddressed. People try to look for answers. But they get intertwined with too many solutions resulting in a nightmare for the person who is already struggling.

Now, what could serve as a rational solution? The answer is in our blog topic. Yes, you’ve guessed it right. The “solution” is to join a strategy-driven franchising brand.

Let’s look into the perks of this strategy-driven franchise.
1. It’s a win-win vision for both the franchisor and franchisee
2. The franchise produces in volume resulting in smooth supply and maintaining consistency
3. They have trained and standard operating systems
4. They have huge advertising and marketing budgets
5. Sharp operations and decision-making processes give all the desired outputs
6. They never limit themselves and have expansion plans and a long-term vision

All these perks might have triggered your curiosity, hasn’t it? So, let’s dig deeper and see how the franchising business is strategy-driven in detail and why you should opt for a franchise.

1.The Win-Win Vision

We have already established that joining a franchise is a win-win situation for both the franchisor and the franchisee. But how? Let’s tell you that. When you join a franchise, you just need to put your heart into the business and invest your time and money in managing the store, and the rest gets taken care of by the franchisor. This way, you get a well-established business to run, and the franchisor gets the opportunity to expand its business.

2.Enormous Sales and Profit

The franchising business is built on a strong foundation with an enormous customer base built over time. And with the massive customer base, the demand remains high; constantly. And to fulfil the demands, they always produce in huge volumes resulting in resulting smooth supply and maintaining product consistency.

3.Astounding Trained and Standard Operating Systems

But sales are the result of franchising business. And to get the results, the epitome of such a business lies in its trained and standard operating systems. A business can only function to its full potential if it has a standard system. And a business that offers franchise opportunities is known for its astounding standard systems that help them to run its business smoothly.

Now, have you ever thought? How could a franchise business get a hold of such a large customer base? How did they manage to start their franchise? Yes, setting the system and following it to enhance the quality of the product is one part. But the other crucial part lies in brand promotion.

4.Huge Advertising and Marketing Budgets

There is a common phrase, “Visibility, the Key to Success in Retail”, and that is what advertisement is for. A franchise business has a large advertising and marketing budget that allows them to reach out to a more extensive audience. The larger the audience, the higher the chances of an enormous customer base.

5.Strong Operations and Decision-Making Processes

With the enormous customer base comes all the vital decisions. And for that, a franchise business has sharp decision-making processes and operations that don’t hinder the workflow.

6.Expansion Plans and Long-Term Vision

The franchising business has a very long-term vision and expansion plans. The vision doesn’t change, but the goals get adapted to the inevitable generation’s needs. The expansion plans of a franchising company give all the rising entrepreneurs a boost in their careers and serve the franchising business on a platter for them to savour.

So, if you are struggling with your business or you are just getting started with business ideas, grab on to the franchising opportunities.

You never know! The franchise opportunity might just be in the next line below this. And you can also be a part of such franchises.

Simply click below to enquire about Jumboking’s franchising business.

Apply for franchise

As a brand, we understand the inherent strength of Bharat better

As a brand, we understand the inherent strength of Bharat better

The first edition of Pride of India Brands: The Best of Bharat Conference & Awards witnessed a panel of successful entrepreneurs who shared their valuable insights on ‘Secrets of Building Successful Brands for Bharat’.

The panelists comprised Kailash Katkar, MD, QuickHeal Technologies; Namrata Chotrani, CEO, Khadim; Dr Sriram Iyer, CRO, Metropolis Healthcare; Dheeraj Gupta, Founder & MD, Jumboking; and Rahul Tewari, CFO, Games24x7. The session was moderated by Jai Lala, CEO, Zenith Media.

The entrepreneurs kicked off the session with a discussion on how they look at Bharat as a market. Chotrani said, “When we look at Bharat, I think we take a step back and divide India into two segments, the first segment being those who stay in urban markets, have a higher disposable income, and shop from high streets and malls. The second segment is the people who stay in tier 2 and tier 3 markets, in the rural markets. They shop from small exclusive brand outlets, small retail counters, and multi-brand retailers. They have exposure to television and they are also demanding fashion today. We call this market Bharat, which is the future of India. That’s how we have categorised Bharat and India and that’s how we have positioned our business catering to both these markets.”

Sharing his views on the same, Gupta shared, “The Indian business environment especially the Bharat environment, requires a business model where the returns commensurate with the potential of the market. As a brand, we understand the inherent strength of Bharat better.”

Talking about how digital impacts a business and comparing offline media with digital media Gupta further said, “Digital is a reality which we have embraced openly. It opens up a whole new world where business can grow. For us in the food industry, we are very fortunate that we have Swiggy and Zomato who have come up and spent crores of money in creating this entire ecosystem around home delivery and it was an entire segment of business that we used to miss out on and now it is possible because these players are there.”

Katkar explained how tech brands tackle Bharat digitally, compared to other industries. “When it comes to tech brand, digital is the most important aspect of it and with QuickHeal, we actually started our e-commerce as well as communication through digital in year 1998. So at that time, in India, there was not a single payment getaway from any bank. So I had a tie-up with an American company and they were able to give services to Indian customers as well. Gradually ICICI Bank and others came into existence. So when it comes to e-commerce as well as the communication part, the time has started changing. Both digital and offline medium are equally important to us. I believe that at the shop level, digital has gone quite upwards,” he said.

Sharing his thoughts on the importance of e-commerce for Bharat, Tewari said, “Today, the Indian consumer is bombarded with all kinds of global games, making the country one of the hottest gaming markets. So Indians downloaded more games last year than the US and Chinese markets. To be able to penetrate that market, we had to come up with the sachet strategy. You have limited time, limited money to entertain yourself.” He further stated that what Bharat is doing today, the world will do tomorrow as the mass market in Bharat is huge. “It is young and culturally the deepest that one can see in the whole world. So their power to change the narrative for entertainment is very formidable,” he added.

As a brand, we understand the inherent strength of Bharat better

The headstand in Yoga- and what it means to be a yogi

Known as ‘king of yoga asanas’- headstand or Sirsasana -is an inversion posture that accounts for multiple health benefits. Sirsha’ means ‘head’ and ‘asana’ means ‘posture’.

Who would’ve thought that one of the world’s greatest businessmen, Jeff Bezos-founder Amazon, would take inspiration from headstands!

He has famously said, “Running a business is equal to a headstand and entrepreneurs should keep this principle in mind when trying to lead their team. In headstands, people think that if they work hard, they should be able to master a handstand in about two weeks but in reality, it takes about six months of daily practice. Same way leaders need to “proactively communicate” and be realistic about how hard something is going to be. If they aren’t honest with their team about what it takes to achieve a goal, this makes the goal that much harder to hit.”

It should not come as a surprise that an Indian- Gopal Dangi (Udaipur, Rajasthan) holds the record for the world’s longest headstand for 3 hours and 33 minutes.

From influencers to celebrities to business persons everyone is showing off different fitness mantras online, and the headstand is one such posture that is becoming the talk of the town! Anushka Sharma posted a picture of hers doing a headstand on Instagram at the peak of her pregnancy.

Yoga guru, Mini Shashtri on the effects of headstands says, “Inverted postures assist the venous flow of blood towards the heart which engorges with blood while in headstand, thus strengthening the muscles of the heart. In Yogic parlance, the headstand powers a sluggish Apana Vayu which means that it facilitates the downward and outward flow of energy from the body. At the same time, the Agni or the digestive fire also gets powered. This helps in cleaning the intestines while releasing congested blood in the colon and thus, improving digestion.”

While on the subject of digestion, Indian QSR owner Dheeraj Gupta of Jumboking Foods is a well-known practitioner of the headstand. “You just have to allow yourself to do it,” he says.

Gupta’s advice is deeper than it seems because ‘allowing’ yourself is what takes tremendous practice. So let’s not rush into the headstand just because Bezos is doing it. Sadhguru, a yoga guru himself says, “ Yoga can improve your physical, mental, and spiritual well-being when done under supervision. Especially headstands should not be done without it, one can also cause broken artillery if your system is fully not ready for it.”

Mastering Sirsashana (headstand), just like mastering anything else, is a whole journey in itself. It requires tremendous application, focus and commitment. The process of learning how to do it and reaching the destination is transformative in itself.