Have you ever thought about how a business becomes a brand? You are right at guessing that it is not a day's work. If you didn't think about it, let us tell you that it is not a day's work.
A business becomes a brand when it starts establishing itself in the "Why Zone" in people's life. What's Why Zone? Let us explain in short. There are three zones in a business life cycle:
1.The What Zone
Here, a business only talks about its products and how great they are. It's a product-centric zone where a business only focuses on promoting what they offer.
Yes, It's a common thing to do when you start a business, and it is evident that you want to promote your products/services. But if you only focus on keeping your business in this zone, the chances are higher that your business' growth may slow down or even come to a halt.
2. The How Zone
It is a differentiator zone. As soon as your business enters this, it answers the question of how your business is different from your competitors.
3. The Why Zone
This is where a business becomes a brand. It is the core belief of the business. It's "why" the business exists. When you give people the reason why your business exists, or you generate that need in them why they need your products/services, that's when you become a brand.
All the zones are important for the growth of a business, but the orders are crucial as most businesses start from the What zone, whereas they should begin with the Why zone.
Now, as we have established how a business becomes a brand, let's get back to our blog topic-
The 3 vital roles brand plays in a restaurant business.
A brand has a definitive way of managing everything that makes it easy for a new franchisee to set up the business.
1. Scouting Real Estate
A brand helps franchisees scout the real estate for a new business set-up. A brand understands that Real Estate is the single most important decision that needs to be made. As a brand, they have ample amount of experience in the field, and they are already associated with multiple property companies which gives them an upper hand in knowing what will work and what won't.
2. Well-Established Standard Operating Procedures
With a brand a franchisee gets an entire Standard Operating Process. From setting up the store, training the employees, following the necessary guidelines to maintain hygiene at the store, dealing with all the legal formalities, and applying best practices to provide the best customer services to ethics. Everything is taken care of by the brand.
3. Brand Building
The foremost important role of a brand in a franchise is brand building. It is the most expensive exercise any business needs to undertake as you are competing with the other established brands. When you buy a franchise, your customers are already aware of what your brand sells and the quality aspects of your brand, and they know that they can only get the best out of your store. With brand, all its brand values get transferred to you as you enrol.
So, now you know the perks of a brand, and you know how beneficial it would be for you if you start franchising with a brand instead of starting an individual business.
Oh! now, that you are already reading this, just know that a well-known brand, Jumboking is already into the franchising business and is looking for an enthusiast like you to be their franchisee.
Click on the link below to enquire about Jumboking's franchising business and get on board with them today.
Apply for franchise