Jumboking Outlet Sales Strategy That Increased Sales by 30%
The demand for QSR services is growing rapidly in India. According to research and market reports, the global franchise market is expected to grow by USD 565.5 billion during 2025-2030. Brands like Jumboking, which offers QSR services and have a strong brand name are expected to earn high revenues in the coming years.
However, these outlets are facing huge competition from local food outlets and global food chains. To fill this gap, Jumboking revises their sales strategy every year to increase their revenue. A well-planned sales strategy can help an outlet increase sales by up to 30% through better customer engagement, smart marketing, and improved operations.
In this blog, we will discuss how Jumboking had taken a practical approach to increase their sales to achieve a significant target.
Why Sales Strategy Matters for Fast-Food Franchises
- Increase daily footfall
- Improve average order value
- Boost repeat customer visits
- Strengthen local brand awareness
- Increase online orders
Sales strategy implemented by Jumboking Outlets
- Introduction of Combo Meals: One of the easiest ways to increase sales percentage is by introducing value meals to the Jumboking menu. Customers love affordability and Combo meals are a great way to save money. It is profitable to both business and customers. Meals increase the order values by 20%-35%. Customers claimed that combo meals are a value for money.
Examples of Jumboking combo meal
- Burger + Fries + Soft Drink
- Double Burger Combo
- Family Meal Pack
If the average customer spends ₹120, a combo meal can increase spending to ₹150–₹180.
- Customer Loyalty program: Jumboking has created a customer loyalty program, where customers can earn Jumboking points on every purchase. These points can be used to get discounts later. Customer loyalty program has contributed upto 8% in the overall profits. It also encourages repeat visits.
Examples of customer loyalty programme:
- Buy 5 burgers, get 1 free
- Earn points on every purchase
- Special birthday discounts
- Focusing on peak hours: Jumboking experiences sales mostly in evening and lunch hours and it took these hours as a strategy to introduce offers and discounts to attract more customers.
Examples:
- 20% discount between 3 PM and 5 PM
- Buy One Get One on selected items
- Student special offers
- Online sales: Online sales have seemed to increase sales by 3% as nowadays most of the people prefer ordering food online, rather than going to the store to physically buy the product. Jumboking had partnered up with top food delivery brands like Zomato, to increase their online sales.
- Partner with delivery platforms
- Offer exclusive online combos
- Provide free delivery above a certain amount
- Used attractive yet real food images
- Upselling and Cross-Selling: Upselling is one of the most powerful sales strategies. Many customers are willing to spend more when offered relevant add-ons. It has increased sales by 10%. Employees should be trained to politely offer these add-ons to the customer.
Examples:
- Add fries for ₹30
- Upgrade to a larger meal
- Add dessert or beverage
- Improve Customer Experience: One of the most used sales strategies to increase revenue is by offering a great customer experience as it encourages customer experience and has proven to increase the sales by 6%. It is done by providing training to the staff.
Customer experience includes:
- Fast service
- Clean outlet
- Friendly staff
- Fresh food
- Comfortable seating
Happy customers often become repeat customers and recommend the outlet to friends and family. Word-of-mouth marketing remains one of the strongest sales drivers in the food industry.
- Target Students and Office Workers: Jumboking base customers are students and office-goers. Jumboking had created a focused sales strategy by offering affordability, as this is the basic demand of these groups. Jumboking has done this by inculacating various students and office offers.
Student Offers:
- Affordable combo meals
- College partnerships
- Student ID discounts
Office Offers:
- Lunch combos
- Corporate catering
- Bulk order discounts
- Use Customer Feedback for Improvement: Businesses that actively collect customer feedback are more likely to improve customer satisfaction and retention. Jumboking had tried their best to become a better version of themselves every time they get a chance to.
Methods to collect customer’s feedback:
- QR code feedback forms
- Google reviews
- Social media polls
- In-store surveys
| Strategy | Increase in sales |
|---|---|
| Combo Meals | 5%-8% |
| Loyalty Program | 4%-6% |
| Online Delivery Growth | 4%-6% |
| Upselling | 3%-5% |
| Better Customer Experience | 4%-5% |
Conclusion
A successful sales strategy is one of the top reasons for growth in overall profit of the Jumboking QSR franchise. These strategies have helped Jumboking to attract more customers and it also ensured repeat visits.
The key is consistency. Small improvements in customer experience, marketing efforts, and sales techniques can create a major impact on overall performance. The right sales strategy has ensured that a Jumboking outlet achieves a 30% increase in sales while building a loyal customer base for long-term growth.
FAQ's
Jumboking has increased its sales by 30%, by providing various deals and offers such as combo deals, student discounts,office offers and by improving their services regularly through customer feedback. Jumboking has ensured repeat customers by improving customer experiences.
Creating a sales strategy is an important factor for any business as it helps to improve overall sales. It helps in contributing to the overall profits, improving revenue and improves customer experiences. An expert sales strategy can improve business growth and profit margins.
Jumboking serves various combo offers such as Burger + Fries + Soft Drink, Double Burger Combo, Family Meal Pack. You can also add your favorite soft drink or fries with your favourite burgers. Meals start from just ₹100, which includes burger, fries and a soft drink.
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